Eventbrite Is Shutting Down Ticketfly

The company is instead launching the platform Eventbrite Music
Eventbrite Is Shutting Down Ticketfly
After buying Ticketfly from Pandora last year, event management company Eventbrite has announced plans to phase out the ticket distribution brand ahead of introducing a new platform.

Today, Eventbrite announced the launch of new platform Eventbrite Music, which it calls a "new solution created specifically for independent music venues, promoters, and festivals to power their ticketing, streamline their business operations, and distribute their tickets to a massive audience."

Live today in North America and Australia, Eventbrite Music boasts "enhanced marketing and distribution capabilities" with 50 distribution partner sites, including YouTube, Spotify and Songkick.

Music venues will also be able to embed ticket checkouts into their website or implement a further simplified purchase system that allows concertgoers to purchase stubs through Instagram, Facebook and Bandsintown.

Billboard reports that work on Eventbrite Music had already been in motion as early as this past May, when Ticketfly was targeted in a "cyber incident" that took the site offline.

Eventbrite Music division president Andrew Dreskin told Billboard that the introduction of a single platform "was our plan all along," adding, "Where companies fall down is when they have a hodgepodge of 12 platforms and when they build an interesting feature on one of them, but the other 11 don't get it. That's not in our DNA. We always knew that we would take the finer points of Ticketfly and build them into Eventbrite."

Further information on Eventbrite Music can be found here.